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HomeLifestyleBusinessWe attribute the decrease in DStv customers to Nigeria's economy -- Multichoice

We attribute the decrease in DStv customers to Nigeria’s economy — Multichoice

In its annual report, Multichoice Group reported a notable 9% decrease in active customers, mostly due to a steep 13% decline in its Rest of Africa business. Economic factors such the removal of fuel subsidies, currency devaluation, and skyrocketing inflation caused Nigeria’s GDP to decline by 18%.

In response, the company implemented cost-cutting measures and dealt with regulatory issues, which included a N150 million punishment for disobeying a court order for pricing reductions.

These elements combined to create a complicated operating environment that had an impact on Multichoice’s subscriber base and bottom line.

Ayodeji Adelusi
Ayodeji Adelusi
Senior Editor
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